Branding & Marketing
Build strong Brand that helps drive company’s growth. Unlock your most powerful asset — your Direct Traffic. Know what works. Stop underperforming channels. Gain insight into those hard-to-measure digital channels and campaigns.
Build strong Brand that helps drive company’s growth. Unlock your most powerful asset — your Direct Traffic. Know what works. Stop underperforming channels. Gain insight into those hard-to-measure digital channels and campaigns.
Despite popular belief, marketing requires more than just nice-looking ads and creative minds. Strategic marketing is equally about being analytical - that's why we've come up with our 3-step approach to make this process easier.
At which stage are you in the marketing adoption curve? Do you want to convert non-users to try your brand? Or get light users to try more? Or win market share from competition?
What is the reason customer’s should switch to you or try your product? How to get to insights that can shape customer perceptions?
How to brief your agency in a simple way, describing how your customers feel (not just demographics)? How to create long term advertising assets?
How to maximise reach at lowest cost (measure cost per effective reach)? How to concept test creatives to check for desired impact?
How to run campaigns consistently and not in fits and starts based on short-term measures? How to measure the right input and output metrics to optimize marketing spend?
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